McDonald’s (MCD) sees modest traffic gains from Shamrock Shake and Big Arch LTOs, highlighting the growing importance of value-driven strategies like McValue 2.0.

Nearly 500 retail leaders weigh in on 2026 trends, from AI and e-commerce to store traffic, sector outlooks, and the future of physical retail.

Swig visits have more than doubled since 2023 as rapid expansion fuels growth. Data highlights rising summer seasonality and broader audience reach.

Retail corridor visits remain below 2019 levels as hybrid work continues to suppress weekday office-driven traffic.

Amid construction, climate pressure, and shifting travel patterns, Austin is using data to drive downtown visitation, align stakeholders, and fuel resilient growth.

February 2026 marked the strongest in-office February since COVID, as office visits rose year over year despite major Northeast snowstorms.