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Analytics Platform

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Optimize store performance with rich consumer behavior insights

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The New Tenant Mix Playbook

Read the report to uncover how shopping center visit patterns are changing – and what strategies landlords can use to build a tenant mix that drives frequency, dwell time, and growth.

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Free Tools

Analyze and compare chain performance and track industry trends over time

Industry Trends

Gain insights into foot traffic changes for entire industries across multiple geographies

Points of Interest

Analyze foot traffic trends and view visitor metrics for any property over the last month

Return to Office

Analyze changes in employee office visits in cities across the US post-COVID

Track the performance of leading retail and dining brands across the U.S.

Migration Trends

Explore migration patterns and population changes across regions

Embeddable Widgets

Enhance your analytics tools with exported data from Placer's platform

Grow Your Business With Placer.ai

Try our dashboard for free

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ICMA Annual Conference 2026

Long Beach, CA

Q426 ICMA Annual Conference 2026

Featured Tools

Industry Trends

Gain insights into foot traffic changes for entire industries across multiple geographies

Migration Trends

Analyze migration patterns and population changes across regions and markets

Track the performance of leading retail brands across the U.S.

Return to Office

Analyze changes in employee office visits in cities across the U.S.

Insights

Comprehensive research and analysis into the industries and consumer trends defining the market.

Bringing data and expert analysis to the stories shaping your industry.

Guest Contributors

Fresh perspectives from the industry voices we admire most.

Topics

INDUSTRIES

Consumer Packaged Goods

Entertainment & Leisure

Commercial Real Estate

TOPICS

Marketing & Advertising

Full Service Restaurants

Apparel & Beauty

Migration & Regional Market Trends

Holidays & Seasonal Trends

Retail Media Networks

Featured Tools

Industry Trends

Gain insights into foot traffic changes for entire industries across multiple geographies

Migration Trends

Analyze migration patterns and population changes across regions and markets

Track the performance of leading retail and dining brands across the U.S.

Return to Office

Analyze changes in employee office visits in cities across the U.S.

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Articles

Outlet Malls: Ontario Mills Leads Black Friday, Arundel Mills Tops November Visitation

Caroline Wu

Dec 6, 2024

2 minutes

Black Friday’s Big Winner? Malls

R.J. Hottovy

Dec 6, 2024

2 minutes

Black Friday: Discretionary Sectors See a Stronger Start

Elizabeth Lafontaine

Dec 6, 2024

3 minutes

Black Friday Weekend: Plenty of Reason for Cheer

Find out how brick-and-mortar retailers performed on Black Friday this year.

Lila Margalit

Dec 5, 2024

3 minutes

Pre-Thanksgiving Travel & Leisure Visitation Patterns

Find out how Thanksgiving impacted travel and leisure foot traffic.

Shira Petrack

Dec 4, 2024

4 minutes

2024 Pre-Thanksgiving Consumer Traffic Trends

Find out how pre-Thanksgiving behaviors affected industries like retail, dining, travel, and more.

Shira Petrack

Dec 3, 2024

3 minutes

79 / 126

Reports

Advantages of New Players in the Retail Media Space

Discover the unique brick-and-mortar advertising potential of Costco's and Wawa's new retail media networks - and how advertisers can best leverage this opportunity.

June 27, 2024

Brewing Success: Winning Strategies for Coffee Chains

Dive into the data to explore foot traffic trends in the coffee space – and uncover factors driving visits to Starbucks, Dunkin’, and other leading chains.

June 20, 2024

Unlocking Potential in Underserved Grocery Markets

Dive into the location analytics to uncover potential growth markets in regions with limited grocery store availability.

June 6, 2024

6 minutes

20 / 25

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Chain Analysis Industry Trends Points of Interest Return to Office Placer 100 Migration Trends Embeddable Widgets

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Topics

Apparel & Beauty

Full Service Restaurants

Holidays & Seasonal Trends

Marketing & Advertising

Migration & Regional Market Trends

Retail Media Networks

Industries

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Consumer Packaged Goods

Entertainment & Leisure

Featured Tools

Industry Trends Placer 100 Return To Office Migration Trends

About Us

About the Anchor Glossary

The Anchor uncovers critical industry insights through in-depth data research and analysis. Our content and tools analyze trends, market shifts, and consumer behaviors to offer timely and actionable intelligence.

© 2026 Placer Labs, Inc.

Placer.ai leverages a panel of tens of millions of devices and utilizes machine learning to make estimations for visits to locations across the US. The data is trusted by thousands of industry leaders who leverage Placer.ai for insights into foot traffic, demographic breakdowns, retail sale predictions, migration trends, site selection, and more. Learn more

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