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Articles
Article
Value, Bifurcation, and Self-Gifting During the 2025 Holiday Season
Holiday 2025 saw broad retail and dining traffic gains amid economic pressure, with bifurcated spending favoring value, select luxury, and self-gifting categories.
Shira Petrack
Dec 30, 2025
4 minutes
Article
Dutch Bros Sets Its Sights on the Breakfast Rush
Dutch Bros is eyeing the morning daypart to boost same-store visits. See how the coffee chain's focus on food and protein coffee aims to capture new growth.
Ezra Carmel
Dec 29, 2025
3 minutes
Article
Super Saturday Data Reflects More Selective Holiday Shopper
Super Saturday 2025 drove major in-store traffic, but year-over-year softness in traditional gifting categories revealed a clear shift toward value, deal-seeking, and “treasure hunt” retail experiences.
Shira Petrack
Dec 26, 2025
4 minutes
Article
RE(I)KEA: Setting Their Own Promotional Calendar
REI and IKEA take different approaches to Black Friday. See how mission- and event-driven promotions impact foot traffic to the retailers throughout the year.
Ezra Carmel
Dec 24, 2025
3 minutes
Article
Bifurcation in Apparel: Thrift and Luxury Ahead of the Holidays
Explore how thrift stores and luxury apparel brands are faring in 2025’s holiday season.
Ezra Carmel
Dec 23, 2025
4 minutes
Article
Sacramento’s Quiet Rise
picture of sacramento
Lila Margalit
Dec 22, 2025
2 minutes
Reports
INSIDER
Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
INSIDER
Report
Hudson Yards: The On-Site Workforce of Manhattan's New Hub
Dive into the data to explore shifting work patterns among Manhattan’s on-site employees and examine emerging trends in the fast-growing Hudson Yards neighborhood.
October 8, 2024
4 minutes
INSIDER
Pricing Strategies Driving Restaurant Visits in 2024
Dive into the data to explore the state of the restaurant industry in 2024 and see how leading chains are navigating the challenges posed by rising prices.
September 26, 2024
7 minutes
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