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Articles
Article
Planet Fitness Keeps Pumping as 2026 Gets UnderwayPlanet Fitness outpaced the fitness category through 2025 as value-driven gyms gained ground. Early 2026 visitor frequency data offers insight into what’s next.
Ezra Carmel
Feb 13, 2026
3 minutes
Article
How Super Bowl Events Drove Foot Traffic and High-Value Tourism to the Bay AreaSuper Bowl LX drove major foot traffic across the Bay Area, as pre-game events boosted tourism, retail spillover, and regional economic impact.
Ezra Carmel
Feb 12, 2026
4 minutes
Article
Wingstop in Q4 2025: Speed Emerges as a Key Lever for GrowthWingstop grew total visits in 2025 even as same-store performance lagged, while Dallas data shows faster service may help support same-store performance.
Lila Margalit
Feb 12, 2026
2 minutes
Article
Placer.ai January 2026 Office Index: Fern Puts RTO to the TestNew RTO mandates met Winter Storm Fern in January 2026. See how weather disruptions shaped office attendance—and why return-to-office momentum held firm.
Lila Margalit
Feb 11, 2026
3 Minutes
Article
How CAVA and sweetgreen are Sustaining Growth in Today’s Dining LandscapeSee how CAVA and sweetgreen are maintaining traffic growth by balancing footprint expansion with engagement strategies in a volatile fast casual market.
Ezra Carmel
Feb 10, 2026
3 minutes
Article
January 2026 Placer.ai Mall Index: Strong Start to 2026January 2026 mall traffic rose across formats, driven in part by post-holiday returns – though longer visits increased as well.
Shira Petrack
Feb 9, 2026
2 minutes
Reports
INSIDER
Report
3 Consumer Trends to Watch in 2025Dive into the data to explore key trends shaping consumer behavior in 2025 and discover strategies helping top brands drive foot traffic to brick-and-mortar stores.
March 27, 2025
6 minutes
INSIDER
Report
Hotels in the Heart of the CityDive into the data to examine hotel visit trends across four major downtown cores: Miami, Chicago, New York, and Los Angeles.
March 10, 2025
6 minutes
INSIDER
Report
Blueprint for Recovery: Lessons From New York’s Office ComebackDive into the data to see how New York office visitation patterns evolved in 2024 - and uncover trends shaping Big Apple work routines heading into 2025.
February 27, 2025
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