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Article
Banana Ball Brings Road-Tripping Families to the Ballpark
Over half of Banana Ball game-day visits in 2026 came from 30+ miles away. See who’s filling the stands and where they shop.
Arielle Cizma
November 5, 2026
3 minutes
Article
What’s Ahead for Black Friday 2026?
Black Friday still draws about 4% of Q4 visits for department stores, electronics and apparel. See which categories are best positioned this year.
Lila Margalit
November 4, 2026
3 minutes
Article
Planet Fitness Heads Into Resolution Season With Momentum
Planet Fitness visits rose 6.7% year over year in Q3. See where same-store traffic grew and which region lagged.
Ephraim Fruchter
November 3, 2026
2 minutes
Article
McDonald’s Promotions Deliver as Visits Come Under Pressure
McDonald’s October promotions drove its busiest weeks of 2026, even as visits trailed last year. See how gas prices shaped traffic.
Lila Margalit
November 2, 2026
2 minutes
Article
Right on Schedule: How CAVA and Portillo’s Grow at Different Hours
CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.
Ephraim Fruchter
October 29, 2026
2 minutes
Article
What’s Anchoring America’s Legacy Breakfast Chains?
Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.
Ephraim Fruchter
October 28, 2026
3 minutes
Article
Yum! Brands Q3 2026: Taco Bell Bounces Back From Outbreak
Taco Bell visits fell 10.1% YoY in Q3 2026 after the cyclospora outbreak. See how quickly the chain bounced back, and how KFC and Habit did.
Lila Margalit
October 27, 2026
2 minutes
Article
Four Recipes for Casual Dining Growth in Q3 2026
Casual dining visits rose just 0.2% in Q3 2026, yet four chains posted strong growth. Find out what each is getting right.
Lila Margalit
October 26, 2026
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
How Are Coachella Crowds Evolving? 
The Coachella Valley Music and Arts Festival, held annually at the Empire Polo Club in Indio, CA, recently wrapped up its 24th run. We dove into the location intelligence data to understand how the audience has changed in recent years and understand how the shift is impacting spending patterns at the festival.
Shira Petrack
May 8, 2025
4 minutes
Article
Placer.ai Mall Index: Traffic Up Across All Mall Formats 
April 2025 data showed a resurgence in mall activity, with YoY visits up across all formats. Diving deeper into the data uncovers the why behind these visitation patterns.
Shira Petrack
May 7, 2025
4 minutes
Article
The Untapped Potential of Class-B Malls 
Class B malls offer significant potential for investors and retailers to unlock value while meeting the needs of local communities. We took a look at how some of these malls - typically located in suburban or secondary markets - are being redeveloped to better serve today's consumer.
Article
First Watch Traffic Continues to Climb 
First Watch is continuing to add more stores to its fleet, and visits continue to grow as well.
Shira Petrack
May 5, 2025
1 minute
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