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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Ephraim Fruchter
August 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Lila Margalit
August 26, 2026
2 minutes
Article
Beauty Traffic Defies a Tough Consumer Environment
Lila Margalit
August 26, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
How Limited Service Is Succeeding in 2025
Limited-service dining thrives. Coffee's growth is led by small chains and affluent visitors. Short visits boost coffee and fast-casual. Chicken's share grew, impacting burger chains. The category evolves through diverse strategies, showcasing resilience.
Bracha Arnold
June 27, 2025
4 minutes
Article
Big Lots: Back in the Bargain Game
Big Lots' relaunch leverages deep discounts and a treasure-hunt model. Reopened stores attract shoppers, drawing a higher-income demographic. This strategy positions the brand for growth by appealing to value-seeking customers.
Lila Margalit
June 26, 2025
3 minutes
Article
Do Exclusive Offers and Product Scarcity Still Move the Needle for Retail?
Limited-edition product launches powerfully drive retail traffic. Trader Joe's Mini Totes and Target's Kate Spade launch show how manufactured scarcity and non-price incentives engage diverse consumers, proving their enduring power in today's market.
Elizabeth Lafontaine
June 25, 2025
3 minutes
Article
Target's Back to School Comeback Window 
Target's visits slowed post-mid-2022. August's seasonal strength offers a comeback chance. Its August audience includes families, singles, and students. Target can leverage diverse offerings and in-store experiences to drive loyalty and year-round traffic.
Shira Petrack
June 24, 2025
3 minutes
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