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Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
Subscriptions Drive Eatertainment Visits for Topgolf, Dave & Buster’s, and Chuck E. Cheese 
In Q2 2025, the eatertainment industry is finding new momentum in subscription-based models that encourage repeat visits and build customer loyalty. Although these unlimited-play programs are reshaping consumer behavior, the challenge lies in turning heightened loyalty into long-term revenue gains.
Lila Margalit
September 4, 2025
4 minutes
Article
Has Starbucks' Pumpkin Spice Latte Retained Its Appeal in 2025? 
Starbucks’ 2025 Pumpkin Spice Latte launch once again fueled a nationwide traffic surge, reaffirming its enduring cultural and financial impact. Competitors like Dunkin’ and Dutch Bros. lag behind, underscoring Starbucks’ unrivaled mastery in seasonal LTO strategy.
Shira Petrack
September 4, 2025
3 minutes
Article
Thrift Store Visit Growth Outpaces Apparel as Tariffs Loom
Thrift stores are defying retail headwinds – and with higher-income and rural and suburban shoppers joining the mix, thrifting has gone mainstream. As tariffs loom, secondhand appears set to remain one of retail’s standout success stories.
Lila Margalit
September 3, 2025
3 minutes
Article
America’s Parks Are Calling: Later, Longer, Busier
America’s parks are experiencing rising visits and shifting usage patterns. People are coming more in spring, staying longer, and shifting their visits to weekends and later in the day. Park audiences are also evolving – including more middle-income households and families with children. These changes carry major implications for cities and communities.
Maytal Cohen
September 2, 2025
4 minutes
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