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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
Placer.ai August 2026 Mall Index: Open-Air Leads as Indoor Malls See Their Best YoY Growth of 2026
Mall traffic remained resilient in August, though performance diverged between closer-to-home centers and outlet destinations.
Lila Margalit
September 11, 2026
3 minutes
Article
The Local Tenant Advantage
Don Tepman
September 10, 2026
4 minutes
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
Recapping Valentine’s Day 2024 Foot Traffic Trends
Which retail segments saw the largest foot traffic boost on February 14th, and how did 2024's patterns compare to last year's trends? We take a closer look here.
Shira Petrack
February 23, 2024
3 minutes
Article
CAVA & sweetgreen Are On the Rise
Sweetgreen, which IPO-ed in 2021, and CAVA – public since last year – are continuing their growth spurt. We dove into the location intelligence data to understand what is driving success for these emerging fast-casual leaders. 
Shira Petrack
February 22, 2024
3 minutes
Article
Fitness: A Strong Start to 2024
January is a time for new beginnings – and nearly half of Americans vowed to improve their fitness in the new year. So with 2024 picking up steam, we dove into the data to explore the current state of fitness. How did leading fitness chains perform last month?
Lila Margalit
February 21, 2024
4 minutes
Article
Dutch Bros. Continues To Percolate Visits
Dutch Bros. has impressed with its foot traffic growth over the past few years. We took a closer look at the foot traffic data to understand where this chain’s growth is headed.
Bracha Arnold
February 20, 2024
2 minutes
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