Articles

Mall traffic remained resilient in August, though performance diverged between closer-to-home centers and outlet destinations.

Sprouts, the natural and organic food focused grocery chain operating in 23 states nationwide, is going through a growth spurt. We dove into the visit and audience data to see where the chain stands today and what the rest of 2024 – and beyond – may have in store. 

Crocs’ rebrand from ugly to chic is one of retail’s most fascinating Cinderella stories (glass clog, anyone?). We dive into the latest location analytics and demographic data to explore the consumer behavior that drives Crocs’ continued success. 

Final Four Weekend, when the NCAA "March Madness" basketball tournaments culminate with a championship game, took place between April 4th and 7th. Who attended these events? We take a look at the location analytics and audience segmentation of visitors to find out.