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Marketing & Advertising

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Report
3 Brands, 3 Retail Media Playbooks
What location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026

Articles & Executive Insights

Article
Placer.ai White Paper Recap – January 2024
In December 2023, Placer.ai released the white paper: The Retail Opportunity of Stadiums Below is a taste of our findings. To read more data-driven consumer research, visit our resource library. 
Shira Petrack
February 1, 2024
3 minutes
Article
The Consumer Habits of College Students
College students are a coveted retail segment, so today, we dove into the data on spending habits to see when they shop, what they like to buy, and how retailers can get their attention.
Lila Margalit
October 3, 2023
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
The Retail Opportunity of Stadiums
Dive into the location intelligence to understand the significant retail and dining opportunities in and around major stadiums – both during games and in the off-season.
Placer Research
January 11, 2024
7 minutes
INSIDER
Report
Retail’s New Media Power
Get a first look at the growing power of retail media networks. Learn how brick-and-mortar brands can measure reach and track impact to transform the advertising space.
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