Malls

Mall traffic dipped in June but overall H1 2025 performance remains largely positive. Indoor malls lead in growth and dwell time. Open-air malls surpassed pre-pandemic visits. Indoor malls significantly narrowed their pre-COVID visit gap in Q2, signaling an accelerating recovery.

Providence's historic Arcade, built in 1828, transformed into a mixed-use micro-loft and retail space. This led to a dramatic shift in its audience. Visitor demographics moved from young urbanites to more affluent, suburban families. The Arcade's trade area significantly expanded, drawing customers from farther away, proving adaptive strategies can revitalize historic retail.

April 2025 data showed a resurgence in mall activity, with YoY visits up across all formats. Diving deeper into the data uncovers the why behind these visitation patterns.

Class B malls offer significant potential for investors and retailers to unlock value while meeting the needs of local communities. We took a look at how some of these malls - typically located in suburban or secondary markets - are being redeveloped to better serve today's consumer.

We analyzed traffic data for one of the most-visited open-air shopping centers in the nation, Victoria Gardens, to see what sets it apart and what continues to draw consumers to open-air centers.

American Dream hosted the first ever JonasCon on March 23rd, 2025. How did the event impact visitation trends, and what does the success of JonasCon mean for the future of malls? We dove into the data to find out.

Walmart recently purchased a mall in Allegheny, PA. We took a look at the data - for this and other mall purchases - to see what may lie behind the move.