Apparel & Beauty

Coach defies luxury market slowdowns with visit growth, partly due to its "affordable luxury" positioning. It attracts a younger, less affluent audience than traditional luxury brands. Experiential Coachtopia stores drive longer visits, appealing to middle-income shoppers. Coach's success shows perceived value and tailored experiences attract a wide consumer base.

Sportswear and athleisure brands DICK’s Sporting Goods and lululemon athletica showed that partnering with star athletes and making bold statements at major competitions is one way to build success in the long term. What did location analytics reveal about this strategy? We dove into the data to find out.

Visits to Gap banners and Ulta were mixed in Q1 2025. While some chains - like Athleta - enjoyed visit growth, others experienced more challenges. Still, pockets of optimism could be seen - visits per location showed growth, suggesting strengthening consumer engagement.

Off-price apparel chains continue to resonate with inflation-conscious shoppers seeking their favorite brands without significant expense. We examined the visitation patterns for several major players in this sector – T.J. Maxx, Marshalls, Ross Dress for Less, and Burlington – to gain insight into their performance during the first half of the year.

Department stores are evolving, remaining relevant and adapting to a challenging economic environment. With the first half of the year nearly behind us, we took a look at the visit performance for some of the major players in the department store space to understand their current standing.

Boot Barn's visit strength is continuing into 2025, with overall visits and visits per square footage up compared to 2024.

Direct-to-consumer retailers Warby Parker and Allbirds have taken different approaches to their brick-and-mortar stores - Warby Parker has been expanding while Allbirds has shrunk its store fleet. How are the two retailers faring thus far into 2025? We took a closer look.

Despite making up over 40% of American adults, Gen X and Baby Boomers are often overlooked by marketers in favor of Gen Z shoppers. We analyzed the latest data to better understand these frequently overlooked consumer segments.