Apparel & Beauty

Crocs’ rebrand from ugly to chic is one of retail’s most fascinating Cinderella stories (glass clog, anyone?). We dive into the latest location analytics and demographic data to explore the consumer behavior that drives Crocs’ continued success. 

With athleisure and sportswear becoming bonafide wardrobe staples, more consumers than ever are investing in high-end items. Two players—Nike and Lululemon—are at the forefront of this trend. We examine the demographics of the two chains' consumer bases to see what is driving visits.

With the first round of earning announcements in 2024 coming to a close, we dove into the foot traffic data to find out which companies are likely to surpass their 2023 performance in the coming year.

In February 2024 Placer.ai released two white papers: 10 Top Brands to Watch in 2024 and Q4 2023 Quarterly Index. Below is a taste of our findings. To read more data-driven consumer research, visit our library. 

The beauty industry has proved to be one of the most resilient retail categories over the past few years – and Ulta Beauty has been one of the biggest beneficiaries of this trend. We analyze recent foot traffic performance and explore seasonal trends to better understand the chain’s visitor base.

Warby Parker and America's Best Contacts & Eyeglasses expanded their brick-and-mortar footprints recently. How did they fare in the final months of 2023? And what does their performance bode for the future of offline eyewear sales this year?

How did off-price leaders T.J. Maxx, Marshalls (both owned by TJX Companies), Burlington, and Ross perform in last year? And how is 2024 shaping up for the category? We dove into the foot traffic data to find out.