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Articles
Article
How Much Does Price Really Matter to Today’s Dining Consumer?Experience-Promoting Offers and LTOs at McDonald’s and Burger King are outperforming discounts, revealing how value and pricing expectations are evolving across the dining industry.
Shira Petrack
Dec 17, 2025
3 minutes
Article
Die-hard Shoppers Pack the Citadel for 27-Hour Shopping MarathonCitadel Outlets' 27-hour Black Friday marathon drew dedicated, value-driven shoppers, generating a major Thanksgiving traffic surge and expanding the mall’s trade area through festive experiences and early store openings.
Caroline Wu
Dec 16, 2025
2 minutes
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good DealsBath & Body Works' Candle Day’s performance in 2025 highlights how value-driven promotions and strong brand loyalty can sustain discretionary spending even in a cautious consumer climate.
Shira Petrack
Dec 15, 2025
2 minutes
Article
Starbucks and Dunkin’s LTOs Boost TrafficStarbucks and Dunkin’ see strong 2025 holiday traffic boosts, driven by seasonal menus, LTO launches, and renewed consumer engagement across both brands.
Shira Petrack
Dec 12, 2025
2 minutes
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Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
Dec 11, 2025
3 minutes
Guest Contributor
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion RaceExplore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
Dec 10, 2025
3 minutes
Reports
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and RetailersDive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season.
October 30, 2025
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INSIDER
Report
What is Driving Discretionary Spending in 2025? See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
October 2, 2025
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INSIDER
Report
3 Trends Shaping the Grocery Sector Right NowDiscover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
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