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Articles
Article
A New Blueprint: Best Buy's Visits Turn Positive
Placer.ai data shows Best Buy visits rose 2.2% YoY in Q2 2026 – its first positive quarter in four years – with growth across 43 states.
Ephraim Fruchter
Aug 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Krispy Kreme's Pokémon Collection drove a 45.7% visit lift with no freebie attached. See how for-purchase LTOs compare to giveaway days.
Lila Margalit
Aug 26, 2026
2 minutes
Article
Beauty Traffic Defies a Tough Consumer Environment
Placer.ai data shows Ulta Beauty visits up 3.5% YoY in Q2 2026, while Bath & Body Works held steady – underscoring the resilience of beauty traffic.
Lila Margalit
Aug 26, 2026
2 minutes
Article
Dollar General vs. Dollar Tree: Two Ways to Win at Value in 2026
Placer.ai data shows Dollar Tree passing Dollar General in July 2026 visit growth, even as both chains continue to thrive.
Lila Margalit
Aug 25, 2026
2 minutes
Article
Five Below Keeps the Crowds Coming in Q2 2026
Five Below traffic remains strong as Pokémon cards and other emerging trends help keep visits growing by double digits in 2026.
Lila Margalit
Aug 24, 2026
2 minutes
Article
Starbucks Outdoes Bearista With Unicorn Launch
Starbucks' Unicorn Frappuccino returned for one weekend, driving visits up 44.3% and beating Bearista's launch.
Arielle Cizma
Aug 21, 2026
2 minutes
Reports
INSIDER
4 Opportunities the World Cup Will Unlock for Retail, Dining, and Stadiums
AI-powered location insights from major events reveal how the 2026 World Cup will shape audiences and consumer behavior nationwide. 
April 16, 2026
INSIDER
Report
How Malls Can Win in 2026
Dive into the latest traffic data to see how indoor malls, open-air centers, and outlets are performing this year – and the factors shaping success across formats.
Placer Research
April 2, 2026
INSIDER
Report
2026 CRE Outlook
Read the report to find out which markets are gaining ground in office recovery, where retail traffic is strongest, and how population shifts are reshaping demand.
March 19, 2026
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