Explore how affluent and value-conscious consumers are shaping retail trends heading into Holiday 2025. See what location analytics reveal about spending behavior, promotions, and the “two-tier economy.”

McDonald’s and Chipotle navigated dining headwinds in Q3 2025, as growth pressures mounted across the sector.

Manufacturing foot traffic remained below 2024 levels in September 2025, with auto slowdowns worsened by the Novelis fire.

Office visits rose in September 2025, just 26% below 2019, signaling renewed return-to-office momentum nationwide.

Mall visits dipped in September 2025 after a slow summer, with outlet malls lagging as value shoppers shift to discount and online options.

The 2025 Sturgis Motorcycle Rally saw record-breaking visits, affluent attendees, and strong gains for local and national brands.