Early November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats. 

Black Friday 2025 foot traffic data reveals three trends that will shape holiday performance – from regional value sensitivity to category-level shifts and the growing role of convenient, low-ticket indulgences.

Explore how last year’s holiday dining trends – led by fine dining and key seasonal boosts – may shape which restaurant categories win the 2025 season.

Thanksgiving boosted theater traffic in 2025, but not to 2024’s record heights. Franchise releases continue to drive multi-week visitation spikes across the industry.

Darden enters the holidays with strong visit growth driven by Olive Garden, LongHorn, and key upscale concepts.

Discover how grocery stores performed on Turkey Wednesday 2025, with visit spikes, early value-chain gains, and shifting shopper behaviors throughout Thanksgiving week.