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Articles
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Article
McDonald’s LTOs Deliver Traffic Lift Ahead of the McValue 2.0 LaunchMcDonald’s (MCD) sees modest traffic gains from Shamrock Shake and Big Arch LTOs, highlighting the growing importance of value-driven strategies like McValue 2.0.
Shira Petrack
Mar 20, 2026
3 minutes
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Article
What’s Next for Retail in 2026: An Industry PerspectiveNearly 500 retail leaders weigh in on 2026 trends, from AI and e-commerce to store traffic, sector outlooks, and the future of physical retail.
Ethan Chernofsky
Mar 19, 2026
10 minutes
Article
Swig’s Rapid Growth Draws Long Lines and Broader AudiencesSwig visits have more than doubled since 2023 as rapid expansion fuels growth. Data highlights rising summer seasonality and broader audience reach.
Lila Margalit
Mar 18, 2026
4 minutes
Article
Hybrid Work Has Reshaped Downtown Retail TrafficRetail corridor visits remain below 2019 levels as hybrid work continues to suppress weekday office-driven traffic.
Shira Petrack
Mar 17, 2026
5 minutes
Guest Contributor
How Austin Uses Data to Promote Visitation Amid Climate and Construction ChallengesAmid construction, climate pressure, and shifting travel patterns, Austin is using data to drive downtown visitation, align stakeholders, and fuel resilient growth.
Davon Barbour
Mar 16, 2026
5 minutes
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Article
Placer.ai February 2026 Office Index: Another Weather-Tested Step Forward for RTOFebruary 2026 marked the strongest in-office February since COVID, as office visits rose year over year despite major Northeast snowstorms.
Lila Margalit
Mar 13, 2026
2 Minutes
Reports
INSIDER
3 Trends Shaping the Dining IndustryThis report leverages the latest location intelligence data to identify three dining trends that will shape the dining industry in 2024.
November 30, 2023
INSIDER
Retail’s New Media PowerGet a first look at the growing power of retail media networks. Learn how brick-and-mortar brands can measure reach and track impact to transform the advertising space.
INSIDER
Malls that are Rising to the TopFind out how malls are reinventing themselves and staying relevant thanks to experiential offerings, omnichannel options, and strategic tenant selection.
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