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Articles
Article
Retail Outlook: A Tale of Two Consumers Heading into Holiday 2025Explore how affluent and value-conscious consumers are shaping retail trends heading into Holiday 2025. See what location analytics reveal about spending behavior, promotions, and the “two-tier economy.”
R.J. Hottovy & Elizabeth Lafontaine
Oct 21, 2025
4 minutes
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Article
McDonald’s and Chipotle Face Headwinds in Q3 2025McDonald’s and Chipotle navigated dining headwinds in Q3 2025, as growth pressures mounted across the sector.
Bracha Arnold
Oct 20, 2025
3 minutes
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Article
Manufacturing Foot Traffic Signals Continued CautionManufacturing foot traffic remained below 2024 levels in September 2025, with auto slowdowns worsened by the Novelis fire.
Shira Petrack & Lila Margalit
Oct 17, 2025
1.5 minutes
Article
September 2025 Placer.ai Office Index: A Fall ResurgenceOffice visits rose in September 2025, just 26% below 2019, signaling renewed return-to-office momentum nationwide.
Lila Margalit
Oct 16, 2025
4 minutes
Article
Placer.ai September 2025 Mall Index: Summer Slowdown Extends Into Fall Mall visits dipped in September 2025 after a slow summer, with outlet malls lagging as value shoppers shift to discount and online options.
Maytal Cohen
Oct 15, 2025
4 minutes
Article
Summer Surge for Sturgis as Motorcycles Vroom En MasseThe 2025 Sturgis Motorcycle Rally saw record-breaking visits, affluent attendees, and strong gains for local and national brands.
Caroline Wu
Oct 14, 2025
2 minutes
Reports
INSIDER
Report
The Return to OfficeDive into the data to uncover the state of office recovery in major cities nationwide – and see how the in-office workforce has evolved since COVID.
March 7, 2024
9 minutes
INSIDER
Q4 2023 Quarterly IndexFind out how the Fitness, Beauty & Self Care, Discount & Dollar Stores, Superstores, Grocery Stores, and Dining categories fared during last year’s all-important holiday shopping season.
February 15, 2024
6 minutes
INSIDER
10 Top Brands to Watch in 2024This report analyzes the latest location intelligence data to identify ten brands poised to succeed in 2024.
February 8, 2024
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