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Articles

Article
Chipotle’s Growth Is No Longer Just About New RestaurantsChipotle’s visit growth in 2025 was driven by expansion, but late-year data shows early signs of same-restaurant stabilization and faster pickup-driven visits gaining share.
Lila Margalit
Jan 22, 2026
3 minutes

Article
What Other QSR Brands Can Learn From McDonald’s Loyalty StrategyMcDonald’s ended 2025 with renewed visit momentum, driven in part by higher-frequency diners and its loyalty strategy. See what other QSR brands can learn about driving incremental growth through customer frequency.
Shira Petrack
Jan 21, 2026
3 minutes

Article
Opportunity vs. Operational Reality in Dollar Tree's 99 Cents Only AcquisitionDollar Tree’s 99 Cents Only lease acquisition reveals a smart real estate land grab complicated by cannibalization – but with long-term upside from a more affluent shopper base.
Shira Petrack
Jan 20, 2026
3 minutes
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Article
Which Gym Is Right For You in 2026?Using AI-powered location analytics, we reveal which gyms are less crowded at peak times, skew younger or older, and attract the most singles.
Ezra Carmel
Jan 16, 2026
4 minutes

Article
Placer.ai Overall Retail, E-Commerce Distribution, Industrial Manufacturing Index, December 2025Brick-and-mortar retail closed 2025 strong, with rising foot traffic across stores, logistics hubs, and a stabilizing manufacturing sector.
Shira Petrack
Jan 15, 2026
2 minutes

Article
PacSun Puts Gen Z in FocusAs Pacsun expands its physical footprint, location data reveals how the brand’s social strategy and creator partnerships are translating into Gen Z in-store visits.
Ezra Carmel
Jan 14, 2026
2 minutes
Reports

INSIDER
Report
The Return to OfficeDive into the data to uncover the state of office recovery in major cities nationwide – and see how the in-office workforce has evolved since COVID.
March 7, 2024
9 minutes

INSIDER
Q4 2023 Quarterly IndexFind out how the Fitness, Beauty & Self Care, Discount & Dollar Stores, Superstores, Grocery Stores, and Dining categories fared during last year’s all-important holiday shopping season.
February 15, 2024
6 minutes

INSIDER
10 Top Brands to Watch in 2024This report analyzes the latest location intelligence data to identify ten brands poised to succeed in 2024.
February 8, 2024
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