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Articles

Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good DealsBath & Body Works' Candle Day’s performance in 2025 highlights how value-driven promotions and strong brand loyalty can sustain discretionary spending even in a cautious consumer climate.
Shira Petrack
Dec 15, 2025
2 minutes

Article
Starbucks and Dunkin’s LTOs Boost TrafficStarbucks and Dunkin’ see strong 2025 holiday traffic boosts, driven by seasonal menus, LTO launches, and renewed consumer engagement across both brands.
Shira Petrack
Dec 12, 2025
2 minutes
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Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
Dec 11, 2025
3 minutes

Guest Contributor
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion RaceExplore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
Dec 10, 2025
3 minutes

Article
Is lululemon Poised for a Holiday Rebound?Lululemon sees rising visits and a major Black Friday surge, signaling strong holiday momentum despite retail headwinds.
Bracha Arnold
Dec 9, 2025
2 minutes

Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black FridayEarly November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats.
Shira Petrack
Dec 8, 2025
4 minutes
Reports
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INSIDER
Report
2026 Office Recovery Trends Across Major U.S. MarketsExplore how office attendance is recovering across 11 major U.S. markets – and how local economies, hybrid schedules, and commute patterns are shaping the return to office.
August 13, 2026
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INSIDER
Report
The Forces Shaping Consumer Traffic in 2026Explore how higher gas prices, the search for value, and nostalgia-driven demand shaped consumer traffic and behavior in H1 2026.
July 27, 2026
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INSIDER
Report
Dining In 2026: All Roads Lead To ValueHow shifting consumer priorities are reshaping value perceptions across QSR, fast casual, and casual chains.
July 9, 2026
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