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Articles
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good Deals
Bath & Body Works' Candle Day’s performance in 2025 highlights how value-driven promotions and strong brand loyalty can sustain discretionary spending even in a cautious consumer climate.
Shira Petrack
Dec 15, 2025
2 minutes
Article
Starbucks and Dunkin’s LTOs Boost Traffic
Starbucks and Dunkin’ see strong 2025 holiday traffic boosts, driven by seasonal menus, LTO launches, and renewed consumer engagement across both brands.
Shira Petrack
Dec 12, 2025
2 minutes
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
Dec 11, 2025
3 minutes
Guest Contributor
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
Explore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
Dec 10, 2025
3 minutes
Article
Is lululemon Poised for a Holiday Rebound?
Lululemon sees rising visits and a major Black Friday surge, signaling strong holiday momentum despite retail headwinds.
Bracha Arnold
Dec 9, 2025
2 minutes
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black Friday
Early November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats. 
Shira Petrack
Dec 8, 2025
4 minutes
Reports
INSIDER
Retail Giants in 2024: Walmart, Costco, and Target's Competitive Edge
See how retail giants Walmart, Costco, and Target fared in the first half of 2024 – and explore factors contributing to their success.
August 23, 2024
7 minutes
INSIDER
How Local Events Promote Economic Growth: The Civic Impact of Summer Events
Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.
August 22, 2024
5 minutes
INSIDER
2024 Hotel Visit Trends
Despite inflation and other headwinds, the hotel industry presents significant growth opportunities across tiers, regions, and audience segments.
August 1, 2024
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