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Articles
Article
Frozen Yogurt's Comeback Is More Than Nostalgia
Frozen yogurt is making a comeback, with visitation trends suggesting the category is benefiting from viral momentum and changing consumer habits.
Elizabeth Lafontaine
Jul 28, 2026
1 minute
Article
Sweetgreen Rebounds & CAVA Keeps Climbing
Q2 2026 visitation trends suggest that CAVA continues to sustain exceptional growth while sweetgreen's turnaround efforts are beginning to gain traction.
Shira Petrack
Jul 27, 2026
2 minutes
Article
Why Chipotle and McDonald's Took Different Paths in Q2 2026
Visitation data suggests customer demographics helped Chipotle outperform McDonald's in Q2 2026.
Shira Petrack
Jul 24, 2026
2 minutes
Article
Traffic Data Suggests Starbucks' Turnaround Is Gaining Traction
Traffic data suggests Starbucks' turnaround is gaining traction as visits and repeat customer frequency improve under the Back to Starbucks strategy.
Shira Petrack
Jul 23, 2026
Article
Dutch Bros' Traffic Trends Suggest the Growth Story Remains Intact
Dutch Bros' latest visitation data suggests that growing morning traffic and continued expansion helping offset softer same-store trends.
Shira Petrack
Jul 22, 2026
2 minutes
Article
How Tailored Brands Went From Bankruptcy to IPO
Explore how Tailored Brands rebounded from bankruptcy to IPO, with Men's Wearhouse and Jos. A. Bank outperforming the apparel category ahead of its public debut.
Shira Petrack
Jul 21, 2026
2 minutes
Reports
INSIDER
How Local Events Promote Economic Growth: The Civic Impact of Summer Events
Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.
August 22, 2024
5 minutes
INSIDER
2024 Hotel Visit Trends
Despite inflation and other headwinds, the hotel industry presents significant growth opportunities across tiers, regions, and audience segments.
August 1, 2024
INSIDER
Domestic Tourism Trends in NYC and LA
Dive into the data to explore evolving domestic tourism trends in New York City and Los Angeles – two of the nation's prime travel destinations.
July 25, 2024
6 minutes
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