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Articles
Article
Starbucks and Dunkin’s LTOs Boost Traffic
Starbucks and Dunkin’ see strong 2025 holiday traffic boosts, driven by seasonal menus, LTO launches, and renewed consumer engagement across both brands.
Shira Petrack
Dec 12, 2025
2 minutes
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
Dec 11, 2025
3 minutes
Guest Contributor
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
Explore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
Dec 10, 2025
3 minutes
Article
Is lululemon Poised for a Holiday Rebound?
Lululemon sees rising visits and a major Black Friday surge, signaling strong holiday momentum despite retail headwinds.
Bracha Arnold
Dec 9, 2025
2 minutes
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black Friday
Early November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats. 
Shira Petrack
Dec 8, 2025
4 minutes
Article
Four Black Friday Signals for the 2025 Holiday Season 
Black Friday 2025 foot traffic data reveals three trends that will shape holiday performance – from regional value sensitivity to category-level shifts and the growing role of convenient, low-ticket indulgences.
Shira Petrack
Dec 5, 2025
4 minutes
Reports
INSIDER
Report
2024 Migration Trends: The Continued Draw of Mountain States
Find out how affordable living, economic opportunities, and lifestyle appeal are transforming Idaho, Nevada, and Wyoming into top relocation destinations.
December 2, 2024
7 minutes
INSIDER
Retail Trends to Watch in 2025
Which retail trends are poised to dominate in 2025? We take a look at the location intelligence to uncover shifts poised to shape the retail landscape in the coming year.
Ethan Chernofsky, R.J. Hottovy, Caroline Wu, Elizabeth Lafontaine
November 18, 2024
12 minutes
INSIDER
Specialty and Value Chains Transform Grocery in 2024
Specialty and value grocery chains have emerged as top performers in Q3 2024. What insights can location analytics provide about this trend? We dove into the data to find out.
November 7, 2024
8 minutes
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