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Articles

Article
A New Blueprint: Best Buy's Visits Turn PositivePlacer.ai data shows Best Buy visits rose 2.2% YoY in Q2 2026 – its first positive quarter in four years – with growth across 43 states.
Ephraim Fruchter
Aug 27, 2026
3 minutes
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Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion PlaybookKrispy Kreme's Pokémon Collection drove a 45.7% visit lift with no freebie attached. See how for-purchase LTOs compare to giveaway days.
Lila Margalit
Aug 26, 2026
2 minutes

Article
Beauty Traffic Defies a Tough Consumer EnvironmentPlacer.ai data shows Ulta Beauty visits up 3.5% YoY in Q2 2026, while Bath & Body Works held steady – underscoring the resilience of beauty traffic.
Lila Margalit
Aug 26, 2026
2 minutes

Article
Dollar General vs. Dollar Tree: Two Ways to Win at Value in 2026Placer.ai data shows Dollar Tree passing Dollar General in July 2026 visit growth, even as both chains continue to thrive.
Lila Margalit
Aug 25, 2026
2 minutes

Article
Five Below Keeps the Crowds Coming in Q2 2026Five Below traffic remains strong as Pokémon cards and other emerging trends help keep visits growing by double digits in 2026.
Lila Margalit
Aug 24, 2026
2 minutes

Article
Starbucks Outdoes Bearista With Unicorn LaunchStarbucks' Unicorn Frappuccino returned for one weekend, driving visits up 44.3% and beating Bearista's launch.
Arielle Cizma
Aug 21, 2026
2 minutes
Reports

INSIDER
Report
How Stadiums and Arenas Engage FansDive into the data to explore how sports venues drive fan engagement with superstar athletes, winning teams, and audience-centric initiatives.
February 3, 2025
8 minutes

INSIDER
Report
The Return to Office: Recovery Still UnderwayDive into the data to explore the state of office recovery in 2024 and see how evolving office visit patterns are impacting ground transportation hubs, fast-casual dining, and more.
January 31, 2025
8 minutes
INSIDER
Report
Quarterly Retail Review: Q4 2024See how major retail categories fared during the all-important fourth quarter of 2024.
January 20, 2025
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