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Articles
Article
What Spider-Man's Opening Says About the Future of Moviegoing
Spider-Man: Brand New Day shows that today's biggest box office hits require more than star power – they need scarcity, momentum, and strong word of mouth.
Shira Petrack
Aug 7, 2026
1 minute
Article
Value Formats & the Sun Belt Lead Going Into Back-to-School 2026
H1 2026 retail visitation points to a healthy back-to-school season, but department stores and northern markets may lag value formats and the South and West.
Shira Petrack
Aug 6, 2026
2 minutes
Article
Warby Parker's Store-First Strategy is Paying Off
Q2 2026 visitation data suggests Warby Parker's physical expansion is driving incremental demand while increasing customer engagement.
Shira Petrack
Aug 5, 2026
2 minutes
Article
Shake Shack's Growth Story Still Looks Strong
Q2 2026 visitation and loyalty trends suggest Shake Shack's demand remains healthy as the company expands and navigates higher beef costs.
Shira Petrack
Aug 4, 2026
1 minute
Article
Can The Odyssey Keep IMAX 70mm Theaters Packed All Summer?
Christopher Nolan’s The Odyssey sent IMAX 70mm visits 60.5% above baseline, showing how premium formats turn films into destinations.
Lila Margalit
Aug 3, 2026
3 minutes
Reports
INSIDER
Report
Hotels in the Heart of the City
Dive into the data to examine hotel visit trends across four major downtown cores: Miami, Chicago, New York, and Los Angeles.
March 10, 2025
6 minutes
INSIDER
Report
Blueprint for Recovery: Lessons From New York’s Office Comeback
Dive into the data to see how New York office visitation patterns evolved in 2024 - and uncover trends shaping Big Apple work routines heading into 2025.
February 27, 2025
INSIDER
Report
3 Strategies for Full-Service Success in 2025
Dive into the data to uncover strategies helping full-service restaurant chains succeed in what remains a challenging environment.
February 20, 2025
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