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Articles
Article
A New Blueprint: Best Buy's Visits Turn Positive
Placer.ai data shows Best Buy visits rose 2.2% YoY in Q2 2026 – its first positive quarter in four years – with growth across 43 states.
Ephraim Fruchter
Aug 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Krispy Kreme's Pokémon Collection drove a 45.7% visit lift with no freebie attached. See how for-purchase LTOs compare to giveaway days.
Lila Margalit
Aug 26, 2026
2 minutes
Article
Beauty Traffic Defies a Tough Consumer Environment
Placer.ai data shows Ulta Beauty visits up 3.5% YoY in Q2 2026, while Bath & Body Works held steady – underscoring the resilience of beauty traffic.
Lila Margalit
Aug 26, 2026
2 minutes
Article
Dollar General vs. Dollar Tree: Two Ways to Win at Value in 2026
Placer.ai data shows Dollar Tree passing Dollar General in July 2026 visit growth, even as both chains continue to thrive.
Lila Margalit
Aug 25, 2026
2 minutes
Article
Five Below Keeps the Crowds Coming in Q2 2026
Five Below traffic remains strong as Pokémon cards and other emerging trends help keep visits growing by double digits in 2026.
Lila Margalit
Aug 24, 2026
2 minutes
Article
Starbucks Outdoes Bearista With Unicorn Launch
Starbucks' Unicorn Frappuccino returned for one weekend, driving visits up 44.3% and beating Bearista's launch.
Arielle Cizma
Aug 21, 2026
2 minutes
Reports
INSIDER
Report
The Current Pace of the Fitness Space
Dive into the data to explore recent visitation patterns and consumer trends in the fitness space - and uncover potential keys to success, rooted in location intelligence.
May 5, 2025
8 minutes
INSIDER
Report
Domestic Migration in 2025: The Great Slowdown
Dive into the data to explore domestic migration patterns over the past four years – and uncover states and metro areas emerging as relocation hotspots in 2025.
April 25, 2025
6 minutes
INSIDER
Report
3 Consumer Trends to Watch in 2025
Dive into the data to explore key trends shaping consumer behavior in 2025 and discover strategies helping top brands drive foot traffic to brick-and-mortar stores.
March 27, 2025
6 minutes
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