Guest Contributors

Analyze the location intelligence behind Sacramento's population boom, thriving retail scene, and rise in affluent tourism.

Foot traffic trends reveal that flagship-led and lifestyle-driven retail corridors vary in their seasonal foot traffic patterns, but both types of corridors are poised for a busy end to the holiday season.

Placer.ai analysis reveals a two-speed economy heading into 2026: E-commerce fulfillment traffic surged 6.6% in November, outpacing a 3.5% decline in manufacturing activity.

Experience-Promoting Offers and LTOs at McDonald’s and Burger King are outperforming discounts, revealing how value and pricing expectations are evolving across the dining industry.

Citadel Outlets' 27-hour Black Friday marathon drew dedicated, value-driven shoppers, generating a major Thanksgiving traffic surge and expanding the mall’s trade area through festive experiences and early store openings

Candle Day’s performance in 2025 highlights how value-driven promotions and strong brand loyalty can sustain discretionary spending even in a cautious consumer climate.

As the 2025 holiday season kicks off, Starbucks and Dunkin’ continue to see strong consumer engagement, with both brands outperforming their 2024 traffic levels and capitalizing on early seasonal launches.

Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.