Planet Fitness outpaced the fitness category through 2025 as value-driven gyms gained ground. Early 2026 visitor frequency data offers insight into what’s next.

Super Bowl LX drove major foot traffic across the Bay Area, as pre-game events boosted tourism, retail spillover, and regional economic impact.

Wingstop grew total visits in 2025 even as same-store performance lagged, while Dallas data shows faster service may help support same-store performance.

New RTO mandates met Winter Storm Fern in January 2026. See how weather disruptions shaped office attendance—and why return-to-office momentum held firm.

See how CAVA and sweetgreen are maintaining traffic growth by balancing footprint expansion with engagement strategies in a volatile fast casual market.

January 2026 mall traffic rose across formats, driven in part by post-holiday returns – though longer visits increased as well.