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Articles
Article
Has Starbucks' Pumpkin Spice Latte Retained Its Appeal in 2025? 
Starbucks’ Pumpkin Spice Latte drives nationwide traffic in 2025, cementing its role as a cultural and financial powerhouse.
Shira Petrack
Sep 4, 2025
3 minutes
Article
Thrift Store Visit Growth Outpaces Apparel as Tariffs Loom
Thrift store foot traffic has been on an upward trajectory since COVID – outpacing the wider apparel space. Discover how sustainability, savings, and in-person appeal fuel secondhand’s boom.
Lila Margalit
Sep 3, 2025
3 minutes
Article
America’s Parks Are Calling: Later, Longer, Busier
America’s local parks are busier and changing. Discover how visits are shifting – including seasonal patterns, visitor behavior and demographics.
Maytal Cohen
Sep 2, 2025
4 minutes
Article
How Economic Realities Are Redefining Vegas Tourism
Discover how rising costs are reshaping Las Vegas tourism. Explore visit slowdowns, shifting demographics, and strategic buffers for growth.
Bracha Arnold & Lila Margalit
Aug 29, 2025
4 minutes
Article
Nordstrom Anniversary Sale: An Event that Continues to Find Success Amid Reinvention
See how the 2025 Nordstrom Anniversary Sale outperformed previous years by shifting away from influencer-driven marketing, and attracting wealthier, older consumers.
Elizabeth Lafontaine
Aug 28, 2025
5 minutes
Article
Manufacturing Visits Drop Post-Tariff Implementation
Post-tariff implementation, manufacturing site visits decline. Businesses adjust supply chain strategies and work through inventory.
Lila Margalit
Aug 28, 2025
1 minute
Reports
INSIDER
Report
Retail Trends to Watch in 2026
Which retail trends are set to define 2026? Using location intelligence, we explore the shifting patterns that could shape the retail landscape in the year ahead.
November 14, 2025
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
October 2, 2025
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