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Articles
Article
Super Saturday Data Reflects More Selective Holiday Shopper
Super Saturday 2025 drove major in-store traffic, but year-over-year softness in traditional gifting categories revealed a clear shift toward value, deal-seeking, and “treasure hunt” retail experiences.
Shira Petrack
Dec 26, 2025
4 minutes
Article
RE(I)KEA: Setting Their Own Promotional Calendar
REI and IKEA take different approaches to Black Friday. See how mission- and event-driven promotions impact foot traffic to the retailers throughout the year.
Ezra Carmel
Dec 24, 2025
3 minutes
Article
Bifurcation in Apparel: Thrift and Luxury Ahead of the Holidays
Explore how thrift stores and luxury apparel brands are faring in 2025’s holiday season.
Ezra Carmel
Dec 23, 2025
4 minutes
Article
Sacramento’s Quiet Rise
picture of sacramento
Lila Margalit
Dec 22, 2025
2 minutes
Article
Seasonal Foot Traffic Trends Tells a Tale of Two Types of Retail Corridors
Explore how visits to flagship-led and lifestyle-driven retail corridors vary in their seasonal foot traffic patterns.
Ezra Carmel
Dec 19, 2025
2 minutes
Article
E-Commerce Strength Outpaces Manufacturing Weakness Going Into 2026
Placer.ai analysis reveals a two-speed economy heading into 2026: E-commerce fulfillment traffic surged 6.6% in November, outpacing a 3.5% decline in manufacturing activity.
Shira Petrack
Dec 18, 2025
2 minutes
Reports
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right Now
Discover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
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