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Articles

Article
Visiting the Great OutdoorsAI-powered traffic patterns for local parks show longer visits and shifting visitation times – reshaping opportunities for retailers, restaurants, real estate, and civic leaders.
Caroline Wu
Jan 28, 2026
3 minutes
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Article
Winter Storm Fern Sparked a Retail RushWinter Storm Fern triggered a sharp retail rush as consumers prepared locally, with visits peaking just before impact and varying by region and category.
Shira Petrack
Jan 27, 2026
3 minutes

Article
Tractor Supply’s Demand-Driven ExpansionTractor Supply’s expanding footprint and rural-focused site strategy are driving incremental foot traffic and unlocking white space in underserved markets.
Ezra Carmel
Jan 27, 2026
2 minutes
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Article
Q4 2025 FSR Trends Emphasize Strategy, Value, and Footprint DisciplineQ4 2025 Traffic trends across EAT, DIN & TXRH reveal diverging strategies, with value positioning and fleet optimization outperforming expansion-led growth.
Shira Petrack
Jan 26, 2026
3 minutes

Article
The Commuters Shaping Downtown ColumbusDowntown Columbus continues to anchor the metro’s economy, attracting a diverse mix of commuters that power its growing workforce.
Ezra Carmel
Jan 23, 2026
3 minutes

Article
Chipotle’s Growth Is No Longer Just About New RestaurantsChipotle’s visit growth in 2025 was driven by expansion, but late-year data shows early signs of same-restaurant stabilization and faster pickup-driven visits gaining share.
Lila Margalit
Jan 22, 2026
3 minutes
Reports

INSIDER
Meeting 2024’s ConsumerDive into the location intelligence data to find out how the retail landscape has shifted over the past five years and understand what characterizes consumers in 2024.
March 14, 2024
11 minutes

INSIDER
Report
The Return to OfficeDive into the data to uncover the state of office recovery in major cities nationwide – and see how the in-office workforce has evolved since COVID.
March 7, 2024
9 minutes

INSIDER
Q4 2023 Quarterly IndexFind out how the Fitness, Beauty & Self Care, Discount & Dollar Stores, Superstores, Grocery Stores, and Dining categories fared during last year’s all-important holiday shopping season.
February 15, 2024
6 minutes
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