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Articles
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black FridayEarly November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats.
Shira Petrack
Dec 8, 2025
4 minutes
Article
Four Black Friday Signals for the 2025 Holiday Season Black Friday 2025 foot traffic data reveals three trends that will shape holiday performance – from regional value sensitivity to category-level shifts and the growing role of convenient, low-ticket indulgences.
Shira Petrack
Dec 5, 2025
4 minutes
Article
Will Upscale Dining Lead the Holiday Season Again?Explore how last year’s holiday dining trends – led by fine dining and key seasonal boosts – may shape which restaurant categories win the 2025 season.
Bracha Arnold & Lila Margalit
Dec 4, 2025
4 minutes
Article
Did Fewer Franchise Films Limit Thanksgiving’s Movie Theater Lift?Thanksgiving boosted theater traffic in 2025, but not to 2024’s record heights. Franchise releases continue to drive multi-week visitation spikes across the industry.
Shira Petrack
Dec 3, 2025
3 minutes
Article
Darden Heads Into Holiday Season With Strong Visit TrendsDarden enters the holidays with strong visit growth driven by Olive Garden, LongHorn, and key upscale concepts.
Bracha Arnold
Dec 2, 2025
3 minutes
Article
How Did Grocery Stores Perform This Turkey Wednesday?Discover how grocery stores performed on Turkey Wednesday 2025, with visit spikes, early value-chain gains, and shifting shopper behaviors throughout Thanksgiving week.
Lila Margalit
Dec 1, 2025
4 Minutes
Reports
INSIDER
Report
The Return to OfficeDive into the data to uncover the state of office recovery in major cities nationwide – and see how the in-office workforce has evolved since COVID.
March 7, 2024
9 minutes
INSIDER
Q4 2023 Quarterly IndexFind out how the Fitness, Beauty & Self Care, Discount & Dollar Stores, Superstores, Grocery Stores, and Dining categories fared during last year’s all-important holiday shopping season.
February 15, 2024
6 minutes
INSIDER
10 Top Brands to Watch in 2024This report analyzes the latest location intelligence data to identify ten brands poised to succeed in 2024.
February 8, 2024
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