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Articles
Article
How Super Bowl Events Drove Foot Traffic and High-Value Tourism to the Bay Area
Super Bowl LX drove major foot traffic across the Bay Area, as pre-game events boosted tourism, retail spillover, and regional economic impact.
Ezra Carmel
Feb 12, 2026
4 minutes
Article
Wingstop in Q4 2025: Speed Emerges as a Key Lever for Growth
Wingstop grew total visits in 2025 even as same-store performance lagged, while Dallas data shows faster service may help support same-store performance.
Lila Margalit
Feb 12, 2026
2 minutes
Article
Placer.ai January 2026 Office Index: Fern Puts RTO to the Test
New RTO mandates met Winter Storm Fern in January 2026. See how weather disruptions shaped office attendance—and why return-to-office momentum held firm.
Lila Margalit
Feb 11, 2026
3 Minutes
Article
How CAVA and sweetgreen are Sustaining Growth in Today’s Dining Landscape
See how CAVA and sweetgreen are maintaining traffic growth by balancing footprint expansion with engagement strategies in a volatile fast casual market.
Ezra Carmel
Feb 10, 2026
3 minutes
Article
January 2026 Placer.ai Mall Index: Strong Start to 2026
January 2026 mall traffic rose across formats, driven in part by post-holiday returns – though longer visits increased as well.
Shira Petrack
Feb 9, 2026
2 minutes
Article
RBI Brands: Where Do The Chains Stand After Q4?
Q4 2025 foot traffic data shows a split across RBI brands, with Burger King and Firehouse Subs driving visits while Popeyes and Tim Hortons lag.
Ezra Carmel
Feb 6, 2026
1 minute
Reports
INSIDER
Report
The Return to Office
Dive into the data to uncover the state of office recovery in major cities nationwide – and see how the in-office workforce has evolved since COVID.
March 7, 2024
9 minutes
INSIDER
Q4 2023 Quarterly Index
Find out how the Fitness, Beauty & Self Care, Discount & Dollar Stores, Superstores, Grocery Stores, and Dining categories fared during last year’s all-important holiday shopping season.
February 15, 2024
6 minutes
INSIDER
10 Top Brands to Watch in 2024
This report analyzes the latest location intelligence data to identify ten brands poised to succeed in 2024.
February 8, 2024
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