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Articles

Article
Chipotle's School Spirit BOGO Aces the Back-to-School TestChipotle's School Spirit BOGO drove a 71.6% visit surge on Aug. 20th – its biggest daily spike of 2026. See the foot traffic data.
Lila Margalit
Sep 2, 2026
2 minutes
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Article
Three Signs Golf Is Poised for More Growth AheadGolf course visits rose YoY in May and June 2026, with Father’s Day visits 71.4% above average as adults 18-45 gained share.
Lila Margalit
Sep 2, 2026
2 minutes

Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the YearStarbucks PSL Day 2026 visits rose 25.7% above the daily average and 6.7% over 2025. See what the foot traffic data reveals.
Lila Margalit
Aug 31, 2026
2 minutes

Article
A New Blueprint: Best Buy's Visits Turn PositivePlacer.ai data shows Best Buy visits rose 2.2% YoY in Q2 2026 – its first positive quarter in four years – with growth across 43 states.
Ephraim Fruchter
Aug 27, 2026
3 minutes
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Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion PlaybookKrispy Kreme's Pokémon Collection drove a 45.7% visit lift with no freebie attached. See how for-purchase LTOs compare to giveaway days.
Lila Margalit
Aug 26, 2026
2 minutes

Article
Beauty Traffic Defies a Tough Consumer EnvironmentPlacer.ai data shows Ulta Beauty visits up 3.5% YoY in Q2 2026, while Bath & Body Works held steady – underscoring the resilience of beauty traffic.
Lila Margalit
Aug 26, 2026
2 minutes
Reports
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Unlocking Potential in Underserved Grocery MarketsDive into the location analytics to uncover potential growth markets in regions with limited grocery store availability.
June 6, 2024
6 minutes
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Migration Hotspots in a Cool 2024 MarketDiscover which metro areas are still attracting new residents – and what’s drawing people to emerging hotspots.
May 23, 2024
5 minutes
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Winning Strategies for a Stabilizing Fitness MarketGym visits are stabilizing following two years of post-pandemic growth - and staying on top of changing consumer preferences can help fitness studios continue driving visits.
May 16, 2024
6 minutes
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