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Articles
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
Dec 11, 2025
3 minutes
Guest Contributor
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
Explore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
Dec 10, 2025
3 minutes
Article
Is lululemon Poised for a Holiday Rebound?
Lululemon sees rising visits and a major Black Friday surge, signaling strong holiday momentum despite retail headwinds.
Bracha Arnold
Dec 9, 2025
2 minutes
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black Friday
Early November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats. 
Shira Petrack
Dec 8, 2025
4 minutes
Article
Four Black Friday Signals for the 2025 Holiday Season 
Black Friday 2025 foot traffic data reveals three trends that will shape holiday performance – from regional value sensitivity to category-level shifts and the growing role of convenient, low-ticket indulgences.
Shira Petrack
Dec 5, 2025
4 minutes
Article
Will Upscale Dining Lead the Holiday Season Again?
Explore how last year’s holiday dining trends – led by fine dining and key seasonal boosts – may shape which restaurant categories win the 2025 season.
Bracha Arnold & Lila Margalit
Dec 4, 2025
4 minutes
Reports
INSIDER
Migration Hotspots in a Cool 2024 Market
Discover which metro areas are still attracting new residents – and what’s drawing people to emerging hotspots.
May 23, 2024
5 minutes
INSIDER
Winning Strategies for a Stabilizing Fitness Market
Gym visits are stabilizing following two years of post-pandemic growth - and staying on top of changing consumer preferences can help fitness studios continue driving visits.
May 16, 2024
6 minutes
INSIDER
C-Stores: From Convenient Stops to Go-To Destinations
Discover key strategies helping C-Stores drive visits, engage customers, and cement their roles as dining, shopping, and tourism destinations in their own right.
April 25, 2024
5 minutes
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