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Articles

Article
Visiting the Great OutdoorsAI-powered traffic patterns for local parks show longer visits and shifting visitation times – reshaping opportunities for retailers, restaurants, real estate, and civic leaders.
Caroline Wu
Jan 28, 2026
3 minutes
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Article
Winter Storm Fern Sparked a Retail RushWinter Storm Fern triggered a sharp retail rush as consumers prepared locally, with visits peaking just before impact and varying by region and category.
Shira Petrack
Jan 27, 2026
3 minutes

Article
Tractor Supply’s Demand-Driven ExpansionTractor Supply’s expanding footprint and rural-focused site strategy are driving incremental foot traffic and unlocking white space in underserved markets.
Ezra Carmel
Jan 27, 2026
2 minutes
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Article
Q4 2025 FSR Trends Emphasize Strategy, Value, and Footprint DisciplineQ4 2025 Traffic trends across EAT, DIN & TXRH reveal diverging strategies, with value positioning and fleet optimization outperforming expansion-led growth.
Shira Petrack
Jan 26, 2026
3 minutes

Article
The Commuters Shaping Downtown ColumbusDowntown Columbus continues to anchor the metro’s economy, attracting a diverse mix of commuters that power its growing workforce.
Ezra Carmel
Jan 23, 2026
3 minutes

Article
Chipotle’s Growth Is No Longer Just About New RestaurantsChipotle’s visit growth in 2025 was driven by expansion, but late-year data shows early signs of same-restaurant stabilization and faster pickup-driven visits gaining share.
Lila Margalit
Jan 22, 2026
3 minutes
Reports
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INSIDER
Report
2026 Office Recovery Trends Across Major U.S. MarketsExplore how office attendance is recovering across 11 major U.S. markets – and how local economies, hybrid schedules, and commute patterns are shaping the return to office.
August 13, 2026
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INSIDER
Report
The Forces Shaping Consumer Traffic in 2026Explore how higher gas prices, the search for value, and nostalgia-driven demand shaped consumer traffic and behavior in H1 2026.
July 27, 2026
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INSIDER
Report
Dining In 2026: All Roads Lead To ValueHow shifting consumer priorities are reshaping value perceptions across QSR, fast casual, and casual chains.
July 9, 2026
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