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Articles
Article
Planet Fitness Keeps Pumping as 2026 Gets Underway
Planet Fitness outpaced the fitness category through 2025 as value-driven gyms gained ground. Early 2026 visitor frequency data offers insight into what’s next.
Ezra Carmel
Feb 13, 2026
3 minutes
Article
How Super Bowl Events Drove Foot Traffic and High-Value Tourism to the Bay Area
Super Bowl LX drove major foot traffic across the Bay Area, as pre-game events boosted tourism, retail spillover, and regional economic impact.
Ezra Carmel
Feb 12, 2026
4 minutes
Article
Wingstop in Q4 2025: Speed Emerges as a Key Lever for Growth
Wingstop grew total visits in 2025 even as same-store performance lagged, while Dallas data shows faster service may help support same-store performance.
Lila Margalit
Feb 12, 2026
2 minutes
Article
Placer.ai January 2026 Office Index: Fern Puts RTO to the Test
New RTO mandates met Winter Storm Fern in January 2026. See how weather disruptions shaped office attendance—and why return-to-office momentum held firm.
Lila Margalit
Feb 11, 2026
3 Minutes
Article
How CAVA and sweetgreen are Sustaining Growth in Today’s Dining Landscape
See how CAVA and sweetgreen are maintaining traffic growth by balancing footprint expansion with engagement strategies in a volatile fast casual market.
Ezra Carmel
Feb 10, 2026
3 minutes
Article
January 2026 Placer.ai Mall Index: Strong Start to 2026
January 2026 mall traffic rose across formats, driven in part by post-holiday returns – though longer visits increased as well.
Shira Petrack
Feb 9, 2026
2 minutes
Reports
INSIDER
Report
What High-Growth Brands Know About Picking the Right Location
Explore key signals guiding data-driven site selection from brands actively expanding their brick-and-mortar footprints.
May 21, 2026
INSIDER
Report
Physical Retail in 2026: How the Giants Are Winning
Read the report to find out how Walmart, Target, Costco Wholesale, and Dollar General are performing in 2026 – and what their trajectories reveal about broader retail trends.
May 11, 2026
INSIDER
4 Opportunities the World Cup Will Unlock for Retail, Dining, and Stadiums
AI-powered location insights from major events reveal how the 2026 World Cup will shape audiences and consumer behavior nationwide. 
April 16, 2026
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