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Articles
Article
Value Formats & the Sun Belt Lead Going Into Back-to-School 2026
H1 2026 retail visitation points to a healthy back-to-school season, but department stores and northern markets may lag value formats and the South and West.
Shira Petrack
Aug 6, 2026
2 minutes
Article
Warby Parker's Store-First Strategy is Paying Off
Q2 2026 visitation data suggests Warby Parker's physical expansion is driving incremental demand while increasing customer engagement.
Shira Petrack
Aug 5, 2026
2 minutes
Article
Shake Shack's Growth Story Still Looks Strong
Q2 2026 visitation and loyalty trends suggest Shake Shack's demand remains healthy as the company expands and navigates higher beef costs.
Shira Petrack
Aug 4, 2026
1 minute
Article
Can The Odyssey Keep IMAX 70mm Theaters Packed All Summer?
Christopher Nolan’s The Odyssey sent IMAX 70mm visits 60.5% above baseline, showing how premium formats turn films into destinations.
Lila Margalit
Aug 3, 2026
3 minutes
Article
What Really Separated Full-Service Dining's Winners in Q2 2026?
In Q2 2026, Brinker visits rose 3.2% YoY while Dine Brands fell 4.2%. Placer.ai data shows why brand execution – not just segment positioning – separated the full-service dining winners.
Lila Margalit
Jul 31, 2026
4 minutes
Article
Why RBI Weathered Q2 2026 Better Than Most QSR Chains
Foot traffic data shows how Burger King's turnaround, Firehouse Subs' growth, and Popeyes' June rebound helped RBI outperform QSR chains in Q2 2026.
Lila Margalit
Jul 30, 2026
3 minutes
Reports
INSIDER
Specialty and Value Chains Transform Grocery in 2024
Specialty and value grocery chains have emerged as top performers in Q3 2024. What insights can location analytics provide about this trend? We dove into the data to find out.
November 7, 2024
8 minutes
INSIDER
Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
INSIDER
Report
Hudson Yards: The On-Site Workforce of Manhattan's New Hub
Dive into the data to explore shifting work patterns among Manhattan’s on-site employees and examine emerging trends in the fast-growing Hudson Yards neighborhood.
October 8, 2024
4 minutes
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