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Articles
Article
Visiting the Great Outdoors
AI-powered traffic patterns for local parks show longer visits and shifting visitation times – reshaping opportunities for retailers, restaurants, real estate, and civic leaders.
Caroline Wu
Jan 28, 2026
3 minutes
Article
Winter Storm Fern Sparked a Retail Rush
Winter Storm Fern triggered a sharp retail rush as consumers prepared locally, with visits peaking just before impact and varying by region and category.
Shira Petrack
Jan 27, 2026
3 minutes
Article
Tractor Supply’s Demand-Driven Expansion
Tractor Supply’s expanding footprint and rural-focused site strategy are driving incremental foot traffic and unlocking white space in underserved markets.
Ezra Carmel
Jan 27, 2026
2 minutes
Article
Q4 2025 FSR Trends Emphasize Strategy, Value, and Footprint Discipline
Q4 2025 Traffic trends across EAT, DIN & TXRH reveal diverging strategies, with value positioning and fleet optimization outperforming expansion-led growth.
Shira Petrack
Jan 26, 2026
3 minutes
Article
The Commuters Shaping Downtown Columbus
Downtown Columbus continues to anchor the metro’s economy, attracting a diverse mix of commuters that power its growing workforce.
Ezra Carmel
Jan 23, 2026
3 minutes
Article
Chipotle’s Growth Is No Longer Just About New Restaurants
Chipotle’s visit growth in 2025 was driven by expansion, but late-year data shows early signs of same-restaurant stabilization and faster pickup-driven visits gaining share.
Lila Margalit
Jan 22, 2026
3 minutes
Reports
INSIDER
Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
October 11, 2024
8 min read
INSIDER
Report
Hudson Yards: The On-Site Workforce of Manhattan's New Hub
Dive into the data to explore shifting work patterns among Manhattan’s on-site employees and examine emerging trends in the fast-growing Hudson Yards neighborhood.
October 8, 2024
4 minutes
INSIDER
Pricing Strategies Driving Restaurant Visits in 2024
Dive into the data to explore the state of the restaurant industry in 2024 and see how leading chains are navigating the challenges posed by rising prices.
September 26, 2024
7 minutes
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