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Articles

Article
Visiting the Great OutdoorsAI-powered traffic patterns for local parks show longer visits and shifting visitation times – reshaping opportunities for retailers, restaurants, real estate, and civic leaders.
Caroline Wu
Jan 28, 2026
3 minutes
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Article
Winter Storm Fern Sparked a Retail RushWinter Storm Fern triggered a sharp retail rush as consumers prepared locally, with visits peaking just before impact and varying by region and category.
Shira Petrack
Jan 27, 2026
3 minutes

Article
Tractor Supply’s Demand-Driven ExpansionTractor Supply’s expanding footprint and rural-focused site strategy are driving incremental foot traffic and unlocking white space in underserved markets.
Ezra Carmel
Jan 27, 2026
2 minutes
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Article
Q4 2025 FSR Trends Emphasize Strategy, Value, and Footprint DisciplineQ4 2025 Traffic trends across EAT, DIN & TXRH reveal diverging strategies, with value positioning and fleet optimization outperforming expansion-led growth.
Shira Petrack
Jan 26, 2026
3 minutes

Article
The Commuters Shaping Downtown ColumbusDowntown Columbus continues to anchor the metro’s economy, attracting a diverse mix of commuters that power its growing workforce.
Ezra Carmel
Jan 23, 2026
3 minutes

Article
Chipotle’s Growth Is No Longer Just About New RestaurantsChipotle’s visit growth in 2025 was driven by expansion, but late-year data shows early signs of same-restaurant stabilization and faster pickup-driven visits gaining share.
Lila Margalit
Jan 22, 2026
3 minutes
Reports
INSIDER
Report
2024 Migration Trends: The Continued Draw of Mountain StatesFind out how affordable living, economic opportunities, and lifestyle appeal are transforming Idaho, Nevada, and Wyoming into top relocation destinations.
December 2, 2024
7 minutes
INSIDER
Retail Trends to Watch in 2025Which retail trends are poised to dominate in 2025? We take a look at the location intelligence to uncover shifts poised to shape the retail landscape in the coming year.
Ethan Chernofsky, R.J. Hottovy, Caroline Wu, Elizabeth Lafontaine
November 18, 2024
12 minutes
INSIDER
Specialty and Value Chains Transform Grocery in 2024Specialty and value grocery chains have emerged as top performers in Q3 2024. What insights can location analytics provide about this trend? We dove into the data to find out.
November 7, 2024
8 minutes
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