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Articles
Article
Sacramento’s Quiet Rise
picture of sacramento
Lila Margalit
Dec 22, 2025
2 minutes
Article
Seasonal Foot Traffic Trends Tells a Tale of Two Types of Retail Corridors
Explore how visits to flagship-led and lifestyle-driven retail corridors vary in their seasonal foot traffic patterns.
Ezra Carmel
Dec 19, 2025
2 minutes
Article
E-Commerce Strength Outpaces Manufacturing Weakness Going Into 2026
Placer.ai analysis reveals a two-speed economy heading into 2026: E-commerce fulfillment traffic surged 6.6% in November, outpacing a 3.5% decline in manufacturing activity.
Shira Petrack
Dec 18, 2025
2 minutes
Article
How Much Does Price Really Matter to Today’s Dining Consumer?
Experience-Promoting Offers and LTOs at McDonald’s and Burger King are outperforming discounts, revealing how value and pricing expectations are evolving across the dining industry.
Shira Petrack
Dec 17, 2025
3 minutes
Article
Die-hard Shoppers Pack the Citadel for 27-Hour Shopping Marathon
Citadel Outlets' 27-hour Black Friday marathon drew dedicated, value-driven shoppers, generating a major Thanksgiving traffic surge and expanding the mall’s trade area through festive experiences and early store openings.
Caroline Wu
Dec 16, 2025
2 minutes
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good Deals
Bath & Body Works' Candle Day’s performance in 2025 highlights how value-driven promotions and strong brand loyalty can sustain discretionary spending even in a cautious consumer climate.
Shira Petrack
Dec 15, 2025
2 minutes
Reports
INSIDER
Report
10 Top Brands to Watch in 2025
Dive into Placer’s list of 10 top brands – and three potential surprises – for 2025, and find out what the data says about these brands’ growth accelerators.
January 16, 2025
14 minutes
INSIDER
Report
2024 Holiday Lessons: Paving the Way for 2025 
Dive into the 2024 holiday season retail and dining foot traffic data to uncover valuable insights for holiday success in 2025.
January 9, 2025
9 minutes
INSIDER
Report
The Local Economic Impact of Major Sports Events: Insights from the Copa América in Atlanta, GA
Dive into the location intelligence analysis of the Copa América Games in Atlanta, GA, to find out how major sporting events impact local economies in general and the hospitality segment in particular.
January 2, 2025
6 minutes
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