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Articles
Article
Visiting the Great OutdoorsAI-powered traffic patterns for local parks show longer visits and shifting visitation times – reshaping opportunities for retailers, restaurants, real estate, and civic leaders.
Caroline Wu
Jan 28, 2026
3 minutes
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Article
Winter Storm Fern Sparked a Retail RushWinter Storm Fern triggered a sharp retail rush as consumers prepared locally, with visits peaking just before impact and varying by region and category.
Shira Petrack
Jan 27, 2026
3 minutes
Article
Tractor Supply’s Demand-Driven ExpansionTractor Supply’s expanding footprint and rural-focused site strategy are driving incremental foot traffic and unlocking white space in underserved markets.
Ezra Carmel
Jan 27, 2026
2 minutes
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Article
Q4 2025 FSR Trends Emphasize Strategy, Value, and Footprint DisciplineQ4 2025 Traffic trends across EAT, DIN & TXRH reveal diverging strategies, with value positioning and fleet optimization outperforming expansion-led growth.
Shira Petrack
Jan 26, 2026
3 minutes
Article
The Commuters Shaping Downtown ColumbusDowntown Columbus continues to anchor the metro’s economy, attracting a diverse mix of commuters that power its growing workforce.
Ezra Carmel
Jan 23, 2026
3 minutes
Article
Chipotle’s Growth Is No Longer Just About New RestaurantsChipotle’s visit growth in 2025 was driven by expansion, but late-year data shows early signs of same-restaurant stabilization and faster pickup-driven visits gaining share.
Lila Margalit
Jan 22, 2026
3 minutes
Reports
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Report
10 Top Brands to Watch in 2025Dive into Placer’s list of 10 top brands – and three potential surprises – for 2025, and find out what the data says about these brands’ growth accelerators.
January 16, 2025
14 minutes
INSIDER
Report
2024 Holiday Lessons: Paving the Way for 2025 Dive into the 2024 holiday season retail and dining foot traffic data to uncover valuable insights for holiday success in 2025.
January 9, 2025
9 minutes
INSIDER
Report
The Local Economic Impact of Major Sports Events: Insights from the Copa América in Atlanta, GADive into the location intelligence analysis of the Copa América Games in Atlanta, GA, to find out how major sporting events impact local economies in general and the hospitality segment in particular.
January 2, 2025
6 minutes
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