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Articles
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Q2 2026 home improvement foot traffic grew 0.9%, with Northeast and Midwest gains offsetting Southwestern declines. Listing activity tracked the split.
Ephraim Fruchter
Sep 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Chipotle's School Spirit BOGO drove a 71.6% visit surge on Aug. 20th – its biggest daily spike of 2026. See the foot traffic data.
Lila Margalit
Sep 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Golf course visits rose YoY in May and June 2026, with Father’s Day visits 71.4% above average as adults 18-45 gained share.
Lila Margalit
Sep 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Starbucks PSL Day 2026 visits rose 25.7% above the daily average and 6.7% over 2025. See what the foot traffic data reveals.
Lila Margalit
Aug 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Placer.ai data shows Best Buy visits rose 2.2% YoY in Q2 2026 – its first positive quarter in four years – with growth across 43 states.
Ephraim Fruchter
Aug 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Krispy Kreme's Pokémon Collection drove a 45.7% visit lift with no freebie attached. See how for-purchase LTOs compare to giveaway days.
Lila Margalit
Aug 26, 2026
2 minutes
Reports
INSIDER
Report
How Stadiums and Arenas Engage Fans
Dive into the data to explore how sports venues drive fan engagement with superstar athletes, winning teams, and audience-centric initiatives.
February 3, 2025
8 minutes
INSIDER
Report
The Return to Office: Recovery Still Underway
Dive into the data to explore the state of office recovery in 2024 and see how evolving office visit patterns are impacting ground transportation hubs, fast-casual dining, and more.
January 31, 2025
8 minutes
INSIDER
Report
Quarterly Retail Review: Q4 2024
See how major retail categories fared during the all-important fourth quarter of 2024.
January 20, 2025
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