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Articles
Article
Big Lots: Back in the Bargain GameDiscover how Big Lots' relaunch leverages deep discounts and treasure-hunting to drive traffic. Explore its strategy for success and impact on Variety Wholesalers' portfolio.
Lila Margalit
Jun 26, 2025
3 minutes
Article
Do Exclusive Offers and Product Scarcity Still Move the Needle for Retail?Discover how viral product drops and collaborations impact retail foot traffic. Explore 2025 trends from Trader Joe's Mini Totes to Target's Kate Spade collection.
Elizabeth Lafontaine
Jun 25, 2025
3 minutes
Article
Target's Back to School Comeback Window Discover how Target plans a back-to-school comeback. Explore visit trends, seasonal loyalty, and strategies to engage diverse shoppers for renewed growth.
Shira Petrack
Jun 24, 2025
3 minutes
Article
Stanford Stadium: The Coldplay EffectDiscover how Coldplay's landmark concert transformed Stanford Stadium, driving massive visits and revealing live music's commercial power
Caroline Wu
Jun 23, 2025
3 minutes
Article
What Lies Behind Nike's Return to a Multi-Channel Strategy? See how Nike's shift towards a more multi-channel distribution approach has impacted the chain's visitation patterns.
Shira Petrack
Jun 19, 2025
2.5 minutes
Article
Capturing Diners With Creative Offers: LTO Home Runs in 2025Discover how restaurant LTOs drive traffic. Explore Chipotle's hockey BOGO, IHOP's charity pancakes, and Jack in the Box's T-Pain collab boosting visits.
Lila Margalit
Jun 18, 2025
3 minutes
Reports
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Report
Blueprint for Recovery: Lessons From New York’s Office ComebackDive into the data to see how New York office visitation patterns evolved in 2024 - and uncover trends shaping Big Apple work routines heading into 2025.
February 27, 2025
INSIDER
Report
3 Strategies for Full-Service Success in 2025Dive into the data to uncover strategies helping full-service restaurant chains succeed in what remains a challenging environment.
February 20, 2025
INSIDER
Report
How Stadiums and Arenas Engage FansDive into the data to explore how sports venues drive fan engagement with superstar athletes, winning teams, and audience-centric initiatives.
February 3, 2025
8 minutes
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