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Articles

Article
Big Lots: Back in the Bargain GameDiscover how Big Lots' relaunch leverages deep discounts and treasure-hunting to drive traffic. Explore its strategy for success and impact on Variety Wholesalers' portfolio.
Lila Margalit
Jun 26, 2025
3 minutes

Article
Do Exclusive Offers and Product Scarcity Still Move the Needle for Retail?Discover how viral product drops and collaborations impact retail foot traffic. Explore 2025 trends from Trader Joe's Mini Totes to Target's Kate Spade collection.
Elizabeth Lafontaine
Jun 25, 2025
3 minutes

Article
Target's Back to School Comeback Window Discover how Target plans a back-to-school comeback. Explore visit trends, seasonal loyalty, and strategies to engage diverse shoppers for renewed growth.
Shira Petrack
Jun 24, 2025
3 minutes

Article
Stanford Stadium: The Coldplay EffectDiscover how Coldplay's landmark concert transformed Stanford Stadium, driving massive visits and revealing live music's commercial power
Caroline Wu
Jun 23, 2025
3 minutes

Article
What Lies Behind Nike's Return to a Multi-Channel Strategy? See how Nike's shift towards a more multi-channel distribution approach has impacted the chain's visitation patterns.
Shira Petrack
Jun 19, 2025
2.5 minutes

Article
Capturing Diners With Creative Offers: LTO Home Runs in 2025Discover how restaurant LTOs drive traffic. Explore Chipotle's hockey BOGO, IHOP's charity pancakes, and Jack in the Box's T-Pain collab boosting visits.
Lila Margalit
Jun 18, 2025
3 minutes
Reports

INSIDER
Report
Domestic Migration in 2025: The Great SlowdownDive into the data to explore domestic migration patterns over the past four years – and uncover states and metro areas emerging as relocation hotspots in 2025.
April 25, 2025
6 minutes

INSIDER
Report
3 Consumer Trends to Watch in 2025Dive into the data to explore key trends shaping consumer behavior in 2025 and discover strategies helping top brands drive foot traffic to brick-and-mortar stores.
March 27, 2025
6 minutes

INSIDER
Report
Hotels in the Heart of the CityDive into the data to examine hotel visit trends across four major downtown cores: Miami, Chicago, New York, and Los Angeles.
March 10, 2025
6 minutes
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