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Downtown KC's South Loop project, inspired by Klyde Warren Park, secures $85M for urban regeneration using Placer insights on year-round activation with local and regional draw. The projects creates a new $200M public green space over I-670, set to finish in time for the 2026 FIFA World Cup.
blocks of interstate covered for new green space
raised in funding to date
urban regeneration project
After decades of growth, Kansas City, MO wants to revitalize its urban core with the South Loop Project, a project to reconnect divided neighborhoods by building a vibrant downtown park space over I-670. How could Downtown KC prove the widespread impact of the park, rally public support, and secure necessary funding?
Using Placer to analyze the similar Klyde Warren Park in Dallas, TX, Downtown KC used insights around regional draw, year-round activation, visitation by zip code, and more to demonstrate the local and regional benefits of South Loop Project. The data showed the park’s positive city impact, helping attract $85M in investments to date.
With Placer, data goes beyond opinions, and that data helped our state representatives, state senators, city council, private and philanthropic donors to feel better about supporting this project because they can see how their constituents would benefit. I don’t know how we could have done it without Placer.
Downtown KC uses visit insights for similar concept Klyde Warren Park in Texas to prove urban regeneration project.
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