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Articles
Article
What's In Store For Back to School 2025? 
Discover 2025 retail trends: overall traffic up, with regional disparities. Explore back-to-school categories set for growth and shifting consumer priorities.
Shira Petrack
Jun 13, 2025
3 minutes
Article
Local Eats on the Rise
Discover how local favorite dining chains like Pura Vida and Mendocino Farms thrive, leveraging unique strategies for growth amidst market challenges.
Bracha Arnold
Jun 12, 2025
4 minutes
Article
Living Inside America’s Oldest Enclosed Mall: Arcade Providence and the Promise of Mixed-Use
Discover how Arcade Providence's mixed-use transformation boosted its audience. Explore shifts to affluent, suburban visitors and expanded trade areas in this historic retail hub.
Caroline Wu
Jun 11, 2025
3 minutes
Article
Placer.ai May 2025 Office Index 
Discover how US office recovery plateaued in May 2025. Explore visit trends, regional disparities, and the persistent impact of hybrid work models.
Shira Petrack
Jun 10, 2025
Article
Darden Restaurants: Raising the Steaks in 2025
Discover Darden Restaurants' 2025 growth. Explore visit trends, brand performance, and how value drives success for Olive Garden and LongHorn Steakhouse.
Lila Margalit
Jun 9, 2025
3 minutes
Article
Burger King’s Fire-Breathing LTO Drives Visits
Discover how Burger King's new 'How to Train Your Dragon' LTO boosted early foot traffic, driving significant visit increases pre-movie launch.
Lila Margalit
Jun 6, 2025
1 minute
Reports
INSIDER
Report
Gen Z at the Mall: Shopping Habits, Visit Patterns, and Winning Brands
Gen Z is going to the mall to shop, not just socialize. Discover what location analytics reveal about how young adults shop at malls - and which brands are winning their attention.
Placer Research
November 12, 2026
6 minutes
INSIDER
Report
3 Brands, 3 Retail Media Playbooks
What location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026
INSIDER
Report
5 Markets to Watch in 2027
Find out why Stockton, Phoenix, Boise, Nashville, and Ocala are Placer.ai’s markets to watch in 2027 – and what the foot traffic data reveals about each.
Placer Research
October 19, 2026
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