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Articles
Slurpees and Summer Movies Stimulate Consumer Foot Traffic
We checked in on 7-Eleven’s Slurpee Day performance and movie theater foot traffic to see how consumers are responding to fun and leisure-focused offerings. 
Shira Petrack
Jul 28, 2023
3 minutes
Crocs and New Balance Tip The Scales
Crocs and New Balance are more popular than ever -- we examine their visitation data metrics to find out why.
Ezra Carmel
Jul 25, 2023
4 minutes
Burger Bliss: Shake Shack and In-N-Out Stacking Visits
We explore the foot traffic metrics to popular burger chains Shake Shack and In-N-Out to see what is driving visits.
Ezra Carmel
Jul 24, 2023
3 minutes
Reports
INSIDER
Report
Gen Z at the Mall: Shopping Habits, Visit Patterns, and Winning Brands
Gen Z is going to the mall to shop, not just socialize. Discover what location analytics reveal about how young adults shop at malls - and which brands are winning their attention.
Placer Research
November 12, 2026
6 minutes
INSIDER
Report
3 Brands, 3 Retail Media Playbooks
What location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026
INSIDER
Report
5 Markets to Watch in 2027
Find out why Stockton, Phoenix, Boise, Nashville, and Ocala are Placer.ai’s markets to watch in 2027 – and what the foot traffic data reveals about each.
Placer Research
October 19, 2026
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