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Articles
Article
What Other QSR Brands Can Learn From McDonald’s Loyalty Strategy
McDonald’s ended 2025 with renewed visit momentum, driven in part by higher-frequency diners and its loyalty strategy. See what other QSR brands can learn about driving incremental growth through customer frequency.
Shira Petrack
Jan 21, 2026
3 minutes
Article
Opportunity vs. Operational Reality in Dollar Tree's 99 Cents Only Acquisition
Dollar Tree’s 99 Cents Only lease acquisition reveals a smart real estate land grab complicated by cannibalization – but with long-term upside from a more affluent shopper base.
Shira Petrack
Jan 20, 2026
3 minutes
Article
Which Gym Is Right For You in 2026?
Using AI-powered location analytics, we reveal which gyms are less crowded at peak times, skew younger or older, and attract the most singles.
Ezra Carmel
Jan 16, 2026
4 minutes
Article
Placer.ai Overall Retail, E-Commerce Distribution, Industrial Manufacturing Index, December 2025
Brick-and-mortar retail closed 2025 strong, with rising foot traffic across stores, logistics hubs, and a stabilizing manufacturing sector.
Shira Petrack
Jan 15, 2026
2 minutes
Article
PacSun Puts Gen Z in Focus
As Pacsun expands its physical footprint, location data reveals how the brand’s social strategy and creator partnerships are translating into Gen Z in-store visits.
Ezra Carmel
Jan 14, 2026
2 minutes
Article
Checking Out Grocery in 2025 and Lessons for 2026
Grocery shopping trends in 2025 reveal how value-seeking behavior and demand for high-quality foods and convenience shaped visitation across formats – and how grocers and CPGs can take action heading into 2026.
Ezra Carmel
Jan 13, 2026
4 minutes
Reports
INSIDER
Report
Retail Trends to Watch in 2026
Which retail trends are set to define 2026? Using location intelligence, we explore the shifting patterns that could shape the retail landscape in the year ahead.
November 14, 2025
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
October 2, 2025
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